Bounty is kicking off a partnership with Russell Simmons' Rush Philanthropic Arts Foundation to launch a traveling arts project titled "Building Bounty-ful Bridges." During the event, Russell Simmons will be joined by Susan Sarandon, Mary J. Blige and Anna Ortiz to discuss the importance of arts education. A group of NYC kids will begin working on a canvas that will travel across five cities over the next few months. In each city, a group of kids will add their work to the piece and the final piece will be unveiled in New York in November.