Best Buy Teams With Monster And Dr. DreBest Buy Teams With Monster And Dr. Dre
Crème Magazine
Club Beats is a new in-store destination

Best Buy Co., Inc. (NYSE:BBY) announced the introduction of Club Beats(TM), a new in-store destination created in partnership with Monster and Beats by Dr. Dre(TM), founded by legendary artist and producer Dr. Dre and Jimmy Lovine, Chairman of Interscope Geffen A&M Records. As people continue to evolve their ways of consuming music, Club Beats provides a destination for consumers to learn how to create and individualize their listening experience. Launching in Best Buy stores nationwide, Club Beats provides customers with a backstage pass to the latest and greatest in entertainment technology, exclusive events, and access to today's hottest music artists.

"Entertainment has long been the heart and soul of Best Buy. Our customers have always looked to us as a resource for music in a variety of formats," said Brian Dunn, Best Buy's CEO. "With Club Beats, the latest in sound quality and music technology will be available to all of our customers who want to bring music to life in a fresh way and unleash their inner DJ."

Since launching the Beats by Dr. Dre headphone line in partnership with Monster, Dre and Lovine have set out to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios. The Club Beats experience falls right in line with this mission by inviting customers into a unique environment to hear first-hand what they've been missing in music.

"Dre and I feel that Best Buy and Brian Dunn's commitment to the quality of sound in music, along with their aggressive promotion and marketing of popular culture, makes this the perfect place to launch Club Beats," said Lovine.

Best Buy is kicking off the Club Beats experience by hosting several celebrations across the country with today's top music talent, including:

November 13 - Miami Local DJs; major artist TBD
November 16 - Minneapolis LMFAO
November 17 - Houston
Keri Hilson
November 19 - New York City Dr. Dre, Jimmy Iovine, Will.i.am, David Guetta, Major Lazer and DJ Diplo
November 21 - Las Vegas Robin Thicke
November 23 - Los Angeles Lady Gaga

To learn more and obtain access to these and additional events, go to www.bestbuy.com/clubbeats