Name: Joy Doss
 
Company: East West PR
 
Current Clients: Jedda-Kahn, Julien Management, actress Napiera Groves, Manifest Destiny Conference, Medgar Evers College, RockCorps
 
Crème Magazine: How did you get your start in the business?
 
Joy Doss: My PR life officially started when I met Jackie Mangione and Celeste Miller. They were leaving their respective posts at Anne Klein and Cynthia Rowley to start Muse PR. I learned so much from them. They handed me a lot of responsibility considering how green I was at the time! But I always believed a good publicist has the natural ability and inclination for PR along with savvy, resourcefulness and smart maneuvering. I suppose they saw that.
 
Crème Magazine: What is your inspiration?
 
Joy Doss: Young girls. I'm just a chick from Memphis. So, I want young girls to feel encouraged that they can work in fashion; that they can live and SURVIVE in New York no matter where they are from. They don't have to take the conventional route or move on auto-pilot into a traditional career (doctor, lawyer, Indian Chief, etc). No one at home understood why I was going back to school at FIT and not business school, except my mother, who gave her blessing.
 
Crème Magazine: What's the mission of your company?
 
Joy Doss: On Time PR - Getting the right message to the right people at the right time.
 
Crème Magazine: What makes your business unique?
 
Joy Doss: We are a small business that delivers big business results. Clients get the personal touch mixed with professionalism and productivity without sacrificing the relationship or attention that sometimes happens with the big machines. They will never feel unattended. Most importantly, we don't do cookie cutter, formulaic PR strategy. Each client is unique and we understand that.  Last but not least, we not only do quality work but quality events. No compromises on that!
 
Crème Magazine: What is your business motto?
 
Joy Doss: We're Wherever You Are!
 
Crème Magazine: What are you currently working on?
 
Joy Doss: Replicating the Fall 2008 event in Chicago, Manifest Destiny Conference, Black History Month at Medgar Evers, Starting prep for Medgar Evers Gala, Hatching the evil plan for SP09 Fashion Week!
 
Crème Magazine: What is your definition of a HOT SHOT?
 
Joy Doss: Someone who is sharp, savvy, who keeps it moving.  Someone who is the master of their own destiny.  Someone who is always into some HOT (bleep). :o)